Having developed the myOE brand and marketing collateral, the next step was to get the brand known. Logic told us that most professionals heading offshore for work were new or recent uni graduates, so approaching the tertiary sector was critical. So how to communicate with them? The answer was simple – in their language, in their time – online.
In the last two years, Big Fish has helped take the myOE facebook page from 100 fans to over 20,000 fans with more than 10,000 interactions with myOE via facebook. myOE now has relationships with all 47 Australasian universities and Alumni are also showing interest – a great result in a short time.