Creative Agency Whangarei
myOE (My Overseas Experience) is a company with offices in the UK, Australia and New Zealand that provides support and guidance to travelling professionals.
When myOE founders decided to take their service to the world, they approached Big Fish Creative to concept and create a brand to appeal to the travelling professionals in the UK, New Zealand and Australia.
This included brand creation, visual standards guide, corporate stationery, website (complete with membership blogging, travel diaries and photo albums), press campaign material, trade show and sales collateral.
Visit website: www.myoe.com
Having developed the myOE brand and marketing collateral, the next step was to get the brand known. Logic told us that most professionals heading offshore for work were new or recent uni graduates, so approaching the tertiary sector was critical. So how to communicate with them? The answer was simple – in their language, in their time – online.
In the last two years, Big Fish has helped take the myOE facebook page from 100 fans to over 20,000 fans with more than 10,000 interactions with myOE via facebook. myOE now has relationships with all 47 Australasian universities and Alumni are also showing interest – a great result in a short time.
Potential myOE clients can be found just about anywhere, so Big Fish Creative has helped develop a strategy or two to find them – including travel trade shows, where myOE has a chance to make great first impressions.