Campaign Strategy

With all things marketing, a ‘big picture’ approach is always best. We want to help you get the best returns on any investment by developing a strategy to bring together all aspects of your business. We will challenge you to take a step back, let the creative juices flow and then plan ahead, to really get bang for your buck.

Whangarei : Love it Here

Love It Here Billboards

Love It Here T-shirts

When the WDC approached Big Fish Creative with the challenge to support the community in creating and growing a self-sustaining brand for Whangarei, ideas flowed thick and fast.

The brief was to nurture the creation of a brand that would positively change the perception of Whangarei, for both residents and visitors.

Whangarei : Love it Here has literally grown from the grass roots up, with Big Fish Creative supporting the launch of a Whangarei t-shirt design competition, a billboard competition, facebook page and the development of the Love it Here brand into WDC marketing. This is an exciting project that has taken on a life of its own and continues to grow from strength to strength.

Barn Warming Campaign

In order to create a memorable campaign around the National Fieldays, Big Fish Creative helped The Barn Company develop the ‘barn warming’ campaign, made even more fun with involvement from Marc Ellis, who also ran an exciting barn auction at the Fieldays.

Social media campaign

Having developed the myOE brand and marketing collateral, the next step was to get the brand known. Logic told us that most professionals heading offshore for work were new or recent uni graduates, so approaching the tertiary sector was critical. So how to communicate with them? The answer was simple – in their language, in their time – online.

In the last two years, Big Fish has helped take the myOE facebook page from 100 fans to over 20,000 fans with more than 10,000 interactions with myOE via facebook. myOE now has relationships with all 47 Australasian universities and Alumni are also showing interest – a great result in a short time.

Promoting and protecting kiwi

Big Fish Creative has produced a huge range of educational materials, including school resources, flyers, posters signage, billboards and trade show collateral for BNZ Save the Kiwi.